Just like writing business introduction letter to new clients , it is important to write introduction letter to prospective clients. In this post, we bring business introduction letter format for prospective clients and customers for you. You can use this introduction letter template to create your own letter. Since , our company has been specializing in offering professional services related with IT for all kinds of business and personal needs.
I have attached a list of IT related services offered by our company that are extremely helpful in taking care of different IT needs of your business in a proficient manner. These Sales Letters to Potential Customers are accustomed to building potential customers.
Creating and maintaining good business relations with popular clients or companies helps in the development of your company.
Due to this reason, writing a sales letter to a potential client is an important factor. Therefore, here is an example of such a letter. Use our free Sales Letters to Potential Clients to help you get started. If you need additional help or more examples check out some of the sample letters below. It is our pleasure in writing to your company. Your company is one of the best ones on the market and has the best standards of quality.
It is very pleasant in writing to your company, which is one of the popular companies in the country. Your lowest prices and the best quality service are outstanding. Your company is reaching worldwide now. Our company TH internationals are in the business of providing computer accessories. We are providing the best computer accessories and parts and all the services needed to maintain a computer.
We have specialized service centers in many parts of the city, and we are expanding our network. The quality standards of our company effectively match that of your company. Therefore, we want to inform you, to be a part of our network to enjoy the services we provide to you and your customers. We are having service centers in many areas of the town and currently inquisitive about increasing them. Here are several examples that can inspire your own prospecting techniques.
This email would be used as an initial introduction to your company. The key is immediately establishing your expertise, as well as asking for the meeting fairly early.
We're a Y company that specializes in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face].
We've worked with companies like [insert clients here relative to the vertical] to [insert a typical client goal]. If you have a minute or two to learn more about us, you can visit us here at [site]. If I don't hear from you, I will reach out to you via phone later in the week. This would be used as a follow up to the above email either the next day or the following week , and I would recommend the subject line: "Sorry I Missed You.
You'll also want to introduce a case study at this point. Quickly following up on my email from yesterday. I tried to call you, but was unable to connect. Hoping to set up a call to introduce my company, [company name]. Do you have 30 minutes anytime early next week that would work? While I have you, I thought you might find some interest in our work with [client]. You can read the whole story here: [Provide case study link.
As a reminder, we're a Y company, expert or specializing in the X category. We've worked with [name clients], and many others to [achieve goal]. Let's say you met with the prospective client and you did an initial discovery call to assess their needs and goals. With longer-term sales cycles, you won't close a deal after that initial meeting, so you should still keep them engaged by moving to the next step. One of the best ways to get them to open your meeting follow-up email is by piquing their interest with a subject line like, "This may help with [pain point they mentioned]" or "Here's that information you requested.
Thanks for taking the time to meet with me the other day. I haven't been able to stop thinking about [personal detail from the conversation]. Anyway, based on our discussion about [pain point or business challenge], we can definitely help you [what they hope to achieve].
I spoke with the team, and they provided me with this extra info:. Consider this email a digital elevator pitch. You want to reference the different elements central to a conventional sales pitch: problem, value statement, "how you do it," proof points, customer stories, and an engaging question.
This is the most hard sales-oriented email your going to send in this sentence. Make it personal but authoritative. Really show that your product or service can suit their specific needs and goals. As I've gotten to know [their company] better, I've come to believe that our aligns well with both your company's immediate needs and ultimate goals.
We can offer [types of solutions] that will allow you to solve [specific problems they're facing]. We use different tactics than our competitors, including [differentiators from other companies in your space]. We've consistently been recognized for our exceptional outcomes and service, like [specific accomplishments you can reference].
We were able to help one of our customers [reference a specific, relevant customer story]. Given how well our [product or service] suits your needs, I think we could do some great work together. This one should be used sparingly and only if your prospect has gone dark.
This email typically gets a response as it gently points out to your prospect that they've gone dark, but you've stuck with them.
It's simple but effective, and it continues to provide the prospect with opportunities to learn about your company, read your thought leadership, and be reminded of your expertise. Typically, the prospect's response is apologetic and appreciative. And even if you don't get the business at this point, at least you'll know if you can move on or keep this prospect on your radar. Not sure if you've been really slammed or you've decided to hold off for now, but I wanted to see if you might have any feedback on our proposal?
Certainly, no rush on our end — I don't want to become a pest if you'd prefer I hold off on contact.
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